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Marketing, Sales and Operations Planning

Today, decision-makers are demanding immediate answers to very difficult questions: Why? • What if? • What’s best?

More than ever management teams must pull together, share information and effectively collaborate to win.

Year-end financial goals represent the finish line. Marketing, Sales and Operational Planning is the continuous, often ad-hoc, planning-to-make-the-plan. It is on-demand planning that must be flexible enough to meet the very different needs of individual users and highly responsive to changing market realities. This is why so many critical planning applications are built using desktop spreadsheets.

eiVia provides a combination of software and services to deliver Marketing, Sales and Operational Planning applications, on-demand. The core of eiVia’s technology is an Online, Virtual Spreadsheet that is linked to a data warehouse. Capable of supporting the analysis of hundreds of millions of rows of data, it is simple to use. Applications can be deployed rapidly. Most importantly, applications can be adapted by each individual user to meet changing analytic requirements.

eiVia’s Marketing, Sales and Operational Planning applications focus on improving performance: optimizing the deployment of marketing resources; improving sales execution; and, providing an accurate operational forecast.

eiVia emphasizes the need for an event-centric approach to planning, which links the actions of Marketing and Sales, to the reactions of customers, This Event Intelligence is critical for accurate demand forecasting.

eiVia provides Marketing, Sales and Operational Planning Solutions as a Service (SaaS) which means lower cost, faster time to value and less Internal disruption. We recognize that your resources are stretched to the limit at the precise moment when performance visibility is absolutely essential. Allow us to demonstrate how we can help.

Last Update: March 18, 2009

Online Virtual Spreadsheet

Arguably, the most widely used Business Intelligence tool is the desktop spreadsheet.   It is easy-to-use and flexible.  Users can originate data that they need for their analysis.   But, desktop spreadsheets are being stretched to their limit.   Desktop spreadsheets are on-desktop when the trend is to move applications online.

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Event Intelligence

The foundation for business planning is an accurate demand forecast. The identification and quantification of cause and effect relationships is essential to improving forecasting accuracy. eiVia calls this linkage of the actions of the enterprise and its competitors to performance outcomes “Event Intelligence”. Event Intelligence is an extension of an integrated data warehouse architecture.

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SaaS

eiVia defines SaaS as Solutions as a Service.  SaaS is more than just hosted software. eiVia delivers Marketing, Sales and Operations Planning solutions.

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