Archway Marketing Services, Inc., provides fulfillment and logistical services to clients in all industries. With more than 1,500 employees, Archway has operations in 13 locations in the United States, Mexico and Canada.

eiVia provides the analytic solutions to track and improve return on marketing investment.

Group O is a leading provider of products and services, specializing in Marketing Services, Print Management, Decision Sciences, Business Process Outsourcing, Managed Services, Packaging, Supply Chain and Third Party Logistics (3PL).

eiVia Provides Marketing Event Intelligence, the link between actions and reactions.

eiVia encapsulates Nielsen’s pricing and promotion analytics to answer the questions, What if? and What’s best?

Andrew Meltzer is an expert in the development of dynamic planning applications. At Cray Research, he played a key role in the development of the T3D and T3E systems, the most successful massively parallel processing supercomputers built to date. Meltzer has considerable experience working with the problems of performance, scalability, and reliability-principally when size and complexity pose significant challenges.  He was with Tanler at Information Advantage, where the basis for eiVia’s technology was formed.

Jim McGuire has experience assisting small and mid-sized companies with Operational and Financial oversight. His primary focus has been with technology businesses in implementing the procedures and processes necessary to allow for growth. Prior to eiVia, he was with NJK Holding Corporation and Arthur Andersen.

Richard (Rick) Tanler has more than 30 years of software industry experience. He is a recognized expert on business intelligence, demand chain management and data warehousing.  Rick Tanler, was founder of Information Advantage, a company he established in 1990, took public in 1998; and sold to Sterling Software, later acquired by Computer Associates in 2000.  Tanler wrote the first book predicting the impact of Internet technologies on data warehousing (The Intranet Data Warehouse, Published in 1997. Wiley & Sons).

Data warehouses are growing exponentially. Analytic methods are becoming more sophisticated. More users need information; but, they have less time for exploring. Desktop spreadsheets have been stretched beyond practical limits. We need better tools to support decision makers/

Rather than gathering reporting requirements, we focus on defining users’ decision-making requirements. What are the business processes? What are the decision-making workflows? What are the business drivers? What constitutes a winning outcome? How do we increase the odds of winning, every time?